ROLE & RESPONSIBILITIES
National Campaign Senior Art Director
Contracted as a Senior Art Director for the YMCA of the USA Corporate offices to work on their Annual Nationwide End of Year Campaign. The theme was ‘The Y. For a Better Us.’ under Creative Director Wendy Currie.
Communication Lead
Owning the relationship between The Y., and Droga5, who assisted in the production of our conceptual designs and art direction.
Design Manager
Making sure all designs are streamlined and consistent after being assigned to designers.
Concept Creator
Creating concepts for the End Of Year Campaign and national events such as STEM & Summer Camp, and corporate retreats.
'US.' CAMPAIGN VIDEO
'For a better US', is the official slogan of the Y. In this 2017 Annual Campaign, we defined the US into PROMISE, POSSIBILITY, & EMPOWERMENT.
$32.5M
Donations by the end of 2017.
10.2M
Online views to campaign video
OFFICIAL IMAGES & POSTERS
Our main focus was on diversity and inclusion. Finding relationships between people that we wouldn't normally expect. We found 15 wonderful individuals.
15
Chosen for the campaign.
+10K
Images to manage and choose.
COMMUNITY OUTREACH
This campaign was devised so that each community with a YMCA had the option of replacing our main imagery with the people of their own community.
2,700
YMCA locations involved.
10K
Communities that supported.
