'US.' CAMPAIGN VIDEO
'For a better US', is the official slogan of the Y. In this 2017 Annual Campaign, we defined the US into PROMISE, POSSIBILITY, & EMPOWERMENT.
$32.5M
Donations by the end of 2017.
10.2M
Online views to campaign video
OFFICIAL IMAGES & POSTERS
Our main focus was on diversity and inclusion. Finding relationships between people that we wouldn't normally expect. We found 15 wonderful individuals.
15
Chosen for the campaign.
+10K
Images to manage and choose.
COMMUNITY OUTREACH
This campaign was devised so that each community with a YMCA had the option of replacing our main imagery with the people of their own community.
2,700
YMCA locations involved.
10K
Communities that supported.