T2 Goal


The overall goal was to generate excitement through a well-branded campaign that eventually would lead to more registered runners and more money raised for AFC. The goal was overwhelmingly met.

30%

Increase in participants from the previous year.

30K

Raised for AFC with this campaign.

Promotional Imagery


Taking the amazing photos that Chicago photographer John Gress had taken at previous Chicago Marathons with T2 and creating something magical.