ROLE & RESPONSIBILITIES
Art Director
T2 holds a small social media campaign every year to announce sign-ups. This year I decided that the campaign needs to showcase more than just a photo of a runner in the Chicago marathon.
Communicating the Revamp
Even with a lot of push back, I was able to get the message across that there is so much opportunity to grow with better branding and visuals.
Concepting and Designing
Working with the photography from John Gress. I was able to create a collage that invoked individuality and teamwork at the same time.
T2 Goal
The overall goal was to generate excitement through a well-branded campaign that eventually would lead to more registered runners and more money raised for AFC. The goal was overwhelmingly met.
30%
Increase in participants from the previous year.
30K
Raised for AFC with this campaign.
Promotional Imagery
Taking the amazing photos that Chicago photographer John Gress had taken at previous Chicago Marathons with T2 and creating something magical.
