ROLE & RESPONSIBILITIES
Senior Digital Art Director
My role working at GS Bank in Chicago was to implement the new brand created by ELEPHANT and apply it to the primary pages of the website. Also making suggestions and changes for the brand guide to better fit the digital platform.
Storyboard Digital Ads
Creating digital ad ideas and storyboarding them for our HTML5 developers to bring them to life.
Communication Lead
Leading the internal design team effort and presenting our designs with VPs of the company to help explain the new vision of GS Bank that is now Marcus.
User Research
Finding out who our constituents are and trying to really understand and own what will make Marcus successful and fully appeal to a broader audience.
Rebrand Goal
'In with the new, and in with the old.' Keeping the classic dollar bill aesthetics really honed in on the 150-year-old bank. Taking their classic look at what banking art looked like and vamping it up to a fresher look and feel.
6.4K
Loan applications per day when launched.
+3K
From when it was GS Bank.
Before & After
