AIDS Run & Walk Chicago 2015

ROLE & RESPONSIBILITIES

Event Art Director

I lead the Creative Direction for AIDS Run Walk 2015. Taking a unique approach to this event, and really taking advantage of all of the photography that AFC had from past Run Walks. This is the first time we branded a theme with the event, ‘Put Your Foot Down’.

Communication Lead

Working with event directors and major donors to ensure that all designs were completed on time to promote the events.

Design Donor Microsite

Design a website that is easy for fundraisers to send out and have donors give to the cause.

Concept Creator

It was my idea that this event needed to have an annual theme to revive excitement each year. People now look forward to what the theme for AIDS Run Walk will be.

ARW 2015 Goal

To raise as much money as possible for the AIDS Foundation of Chicago and generate a new brand of excitement towards the event. We surpassed our money goal by over $100,000. It was a huge success.

$446,500

Raised for the AIDS Foundation.

$100,000

More than the year previous.