'US.' CAMPAIGN VIDEO


'For a better US', is the official slogan of the Y. In this 2017 Annual Campaign, we defined the US into PROMISE, POSSIBILITY, & EMPOWERMENT.

$32.5M

Donations by the end of 2017.

10.2M

Online views to campaign video

OFFICIAL IMAGES & POSTERS


Our main focus was on diversity and inclusion. Finding relationships between people that we wouldn't normally expect. We found 15 wonderful individuals.

15

Chosen for the campaign.

+10K

Images to manage and choose.

COMMUNITY OUTREACH


This campaign was devised so that each community with a YMCA had the option of replacing our main imagery with the people of their own community.

2,700

YMCA locations involved.

10K

Communities that supported.